The following appears in Local:
Two billion for a rare ship, let's have a look at that:
Certainly looks different, the Chinese/Japanese/Korean text indicates it may not be normal for this server so might be worth investing in.
Let's check the contract:
2b ISK for this ship, seems like a bargain as other "rare" ships go sale for at least a hundred billion.
What Happens Now
The ship looks fabulous the foreign characters certainly give it the impression of rare and something not normal on the Tranquility server. Perhaps this is from the Chinese server and it'll be worth investing in.
The use of the images show a story, a story the scammer hopes will encourage a rich player to buy on a whim.
How Can You Protect Yourself
Rule #1 in Jita is: anything in Local is a scam to take your ISK.
If you look closer at the Ship Info it appears to be a normal T2 ship listed, I had a suspicion it was just a localized window for the Ishtar so I looked up the Ishtar and confirmed that the text and bonuses were the same.
Looking at the contract the ship in the contract is a T1 Vexor as opposed to whatever its name in the Show Info window is as well as there is no T2 marker over the ship image, that's a huge clue that this is a scam.
Block the character and move on.